SECOND CHANCE

I made two posters (one being interactive) for a campaign of Gaia to encourage people to buy an animal from the shelter. This projects focused particularly on dogs, because people often buy one without having the slightest idea where they get themselves into and take the animal to an asylum afterwards. My posters were build around the simple slogan: ”second hand, second chance”, which tries to give these animals a new home. The interactive poster consists of tear-cards, which contain information about each dog and information about in what shelter he resides at the moment.